Starting an art collection is often less about scale and more about attention. It begins with learning how to look, how to recognise what holds your interest, and how to make decisions with confidence.
For many collectors, David Hockney offers a natural starting point. His work spans a wide range of media and price levels, making it possible to enter the market at different stages while engaging with one of the most influential artistic practices of the past century.
At MODO, we work with collectors from their first acquisition through to building and refining significant collections, as well as advising institutions and galleries internationally in USA, Europe, and Asia.
Why Start with Hockney
Hockney’s work provides:
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a clear and recognisable visual language
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a strong and established international market
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a range of entry points across different media
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ongoing relevance within contemporary culture
This combination makes it possible to begin collecting in a way that is both informed and sustainable.
Where to Begin
Collectors typically start with:
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exhibition posters and entry-level works
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editioned prints from recognised series
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works that align with personal interest rather than purely market trends
The aim is not to acquire quickly, but to begin building familiarity and confidence.
Understanding Price Levels
Price ranges vary depending on medium, rarity, and significance:
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Entry-level works: approximately £250–£20,000
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Mid-range editions: £20,000–£100,000
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Rare and highly sought-after works, including major pieces: £100,000 to £1m+
This allows collectors to begin at one level and develop over time.
What to Look For
When starting a collection, it is important to consider:
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condition and presentation
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provenance and authenticity
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edition size and rarity
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relevance within the artist’s wider practice
Developing an understanding of these factors helps shape stronger, more coherent collections.
Common Mistakes to Avoid
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buying without understanding the work
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focusing only on price rather than significance
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acquiring too quickly without context
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overlooking condition and provenance
Collecting is a long-term process. Taking time at the beginning creates a more considered outcome.
A Specialist Approach
At MODO, we work exclusively with Hockney’s work. With over two decades of experience in the market, we provide guidance that supports both new and established collectors.
This includes:
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identifying appropriate starting points
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advising on selection and timing
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providing access to works not publicly listed
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supporting long-term development of collections
MODO is the trading name of The Hockney Gallery Ltd an entirely independent gallery, choosing to specialise only in David Hockney’s work since its formation in 2017. The Hockney Gallery ltd works in partnership with Art and Culture Education CIC (ACE CIC) to develop talks, exhibitions, and public initiatives.
Next Steps
If you are considering starting an art collection, we can advise on where to begin and what is currently available.
Speak to a Specialist
Whether you are exploring your first acquisition or looking to build a more focused collection, we can guide you through the process.
→ Start collecting with MODO
→ Request available works
→ Speak to a specialist